Shira Holder

Shira is an enthusiastic and organised individual who brings a creative touch and combines it with the business side of fashion. Her final major project focused on creating a new fashion brand inclusive of all women who prefer to dress modestly, regardless of reason for doing so. She has a strong eye for detail and enjoys taking inspiration from what she sees and experiences and uses it to enhance her work. With a particular interest in fashion buying, she specialises in designing technical CAD designs, trend forecasting and range planning.

A moodboard used as the inspiration for one of the three ranges that were designed for Spring Summer 2021.
Each product in the brands first collection is available in multiple sleeve and length options, in order to suit the different requirements of modest consumers.
A digital mockup of an originally designed printed fabric for ELYASH.