Angus Gaffney
Bristol-born fashion student recently graduated in Fashion Buying and Brand Management at Ravensbourne university. Currently looking for an exciting opportunity to become part of a new team in buying or merchandising. With a wealth of knowledge surrounding denim and workwear, he has senior retail management experience as well as assistant buyer experience for an independant retailer.
An initial introduction to Citizen Clothing Co.’s first capsule collection. We discuss the production methods and where our fabrication will be sourced. Discussing the four outerwear garments available and their bespoke history.
Citizen Clothing Co.’s first collection range plan. CAD drawings of the four available garments are present with full listing of all appropriate information including RRP, wholesale price and cost price. On our range plan for buyers the margins are also present to be able to buy in confidence for their stores.
Our branded swing tags have come from numerous case studies surrounding heritage denim brands branding and modern branding from brands such as Our Legacy. Each garment swing tag will have the relevant CAD drawing on the centre tag, with a garment information tag on the back. The front tag will have our brand logo and space for barcode or price stickers on the back.
Citizen Clothing Co.’s brand mood board which is central to our online and physical aesthetic. Source Japanese ‘Kokumin-fuku’ imagery aligned with photography from Yuji Hamada set the tone for Citizen Clothing Co.
An introduction to one of our two consumers, The Creative Citizen. The Creative Citizen is our main consumer group. They are individuals which have a deeper appreciation for garment design and product quality. We have gathered this information through a global questionnaire, primary and secondary information sources.