Bo is an ambitious Fashion Buying and Brand Management student with a strong interest in buying, merchandising, and product development. Her work showcases not only technical skills like graphic design and the ability to draw professional CAD flats but also analytical and strategic thinking. She places inclusivity, diversity, and female empowerment at the forefront of her work. Her final major project focuses on a sportswear brand extension for Nike, aimed at women who choose to dress modestly. The work showcases a business proposal supported by a trend forecasting pack, a range plan, a merchandising plan, and a set of brand guidelines. Outside of university, Bo has engaged in several work placements within different aspects of the fashion industry.