Anda Dumitriu
Anda is a passionate and creative fashion merchandiser who specialises in consumer behaviour and trend forecasting. With a growing interest for women’s rights and the fast deteriorating environment, Anda hopes to integrate the fashion industry in order to contribute towards a change that will empower women and contribute to the reduction of waste and pollution linked to fashion production. While Anda is often looking for ways to incorporate the values she believes in, she also has a great interest in technology and how this can be applied to the fashion industry in a way that will benefit the environment without deteriorating the brand in question. She is very motivated and always open to new ideas which makes her very easy to talk to as well as being highly sociable.
Anda has worked and collaborated with a number or brands and designers such as Caroline Perrino who is a sustainable Brazilian designer, the international company Brandy Melville and the first sustainable retailer in London called 69b Boutique.