Perry is an innovative and forward-thinking person, who specialises in visual merchandising and creative concepts. He has worked with large companies on ad campaigns, creative concepts, and photoshoots on a continental scale. Perry finds his drive lies within sports and fitness and this is translated into the brands he aspires to work with, as well as the fast-paced and physical work ethic. He believes and sees a future in the cohesion of fashion, graphic design, and urban art with the sports and fitness world.