Liv Defina

Liv is a creative, enthusiastic Fashion Buying and Brand Management Graduate, specialising in Marketing. Her work often explores elements of brand identity, trend forecasting and creative content, using existing retailers guidelines to interpret her own work. She has built upon creating a brand extension for a highstreet retailer during her final major project, which allowed her to investigate the company on a deeper spectrum; understanding their consumer base, consumer needs and the demand for the new extension product. Elevating the importance of the product for the existing consumer through location, price and style.

She has worked with a number of highstreet retailers, including Debenhams and New Look in the field of Fashion Buying, where she now faces herself to seek roles within marketing, social media, or creative content.

'The Multitasker' Oliver Bonas Girls Accessories Consumer
Oliver Bonas Girls Accessories Product Selection
The Media Plan
Instagram Story style for the addition of Girls Accessories via Oliver Bonas' existing social platform Instagram
Trend forecasting inspiration for the trend 'Wonderfully Different'