Kareem is a visual artist who specialises in fashion photography and videography. His creative interests include topics such as his cultural background as well as his environmental interests. His work often explores black culture, street culture as well as social commentary. He also has strong interests in music and sport. His photography work is largely based around streetwear fashion and his videography work is based around brand advertising and lifestyle. He has already worked with companies such as EA Sports and with athletes such as England international Jadon Sancho, as well as musicians such as SL and M1llionz on photography as well as videography commissions.