Bradley Royer

Compelling brand stories, engaging product assortments, and industry-leading processes. These are key priorities for Bradley all of which guide his projects end-to-end. With experience in both sourcing & production and the sportswear, premium designer and luxury branded sectors, Bradley harnesses his global industry experience as leverage for success throughout his academic and professional careers. He recognises that there is always success to be found through inspirational collaboration. Bradley’s outlook on his wider career and more project-based work is therefore driven by insightful partnerships, industry-leading brand case studies, and an inclusive work ethic.

Bradley consistently takes inspiration from key individuals from a range of industries who are determined by nature to empower the people around them with a vision of creating a better tomorrow. He is thrilled to be entering the industry at a key moment such as now and is actively looking forward to celebrating shared success with his colleagues in the next chapter of his career.

The first gender fluid permanent designer collection, here you will see just one of our programs inspired by AW21 trend 'Terrae Novae'.
Our distribution strategy is key to the success of CK613. Using digital platforms and hype as leverage for success.
Engaging our followers is what Calvin Klein does best. We will build hype through targeted digital campaigns with relevant celebrity figures.
Our core principles direct us throughout every decision. Empowering our followers is at the centre of everything we do.
The CK613 launch presentation outlining our purpose and launch strategy.