Poppy is a London based illustrator, graphic designer and analyst. Wasted Fabrics was a focal point in Poppy's career and student journey, identifying the contribution she will bring to creating a more sustainable future for fashion. Her final major project incorporated the key elements of education, fashion and sustainability. This project was made for fashion students and with the earth in mind, allowing fashion students to express their creativity without the damaging effects of the textile waste crisis and without the stress of financial costs.

Poppy has experience from buying and merchandising to marketing & journalism. Currently she is working for EDITED, a market intelligence platform which uses real-time data to understand the retail market in terms of pricing, assortment and trend-analysis.