Phoebe is a creative and passionate architecture graduate with a keen interest in art, design and architecture. She explores art and its role within architecture and our daily lives. Her work often focuses on visual navigation and in order to inspire and encourage creativity within urban infrastructure. Through her work she explores the impact of art and design on social and environmental bases. Phoebe has further discussed this topic in her dissertation ‘Be creative -- or die’ (Dreher C 2002): The role of public art in the urban branding of the creative city. In her most recent project Phoebe has been searching for the fine tuned balance between form and function, creating an accessible and aesthetically stimulating design which acts as a beacon for the creative community within its location.