Holly Grounds

Holly Grounds is a product designer, with a primary focus on sustainability. Her main skills and experience lie in, but are not limited to, packaging, retail and furniture design. Her packaging design work has been internationally recognised, having won a Gold Starpack Award, and the global WPO Worldstar Gold Award. Holly has already begun to make a name for herself in the design industry, being featured in world-renowned design publications Dezeen, Icon Magazine and LS:N Global.

Holly spent her summer in 2019 working at the highly-esteemed retail design company Kesslers, as part of the creative team. Her work was presented to a range of high profile clients, such as Haribo, Pepsico and L’Oreal, and her confectionery unit designs for MARS were selected and are in use in various Showcase Cinemas across the UK.

Holly hopes to continue her sustainability work across many sectors of product design and is seeking work across London, but open to opportunities in other locations.

Dissolvable Noodle Packaging – To eliminate the excessive plastic sachets in instant noodles, spices and flavourings are set into an edible, dissolvable starch-based film. The film dissolves in contact with boiling water, releasing the flavours into the broth. For hygiene purposes, the noodle parcels are packaged in a wax-coated paper outer.

In the current world of instant noodles, there is often more plastic than noodle. Dissolvable Noodle Packaging allows for a sustainable option for the convenience meal.

Recycle Republic identifies your plastic waste, then tells you where to stick it. The three pronged attack educates and rewards users for sustainable plastic disposal. The near infrared Plastic Scanner shines a light on your plastic waste, analysing the reflection wavelengths to identify the plastic.

The Recycle Republic service rewards and motivates eco-friendly plastic disposal. Users are rewarded with points, leading to discounts with sustainable brands for using local sustainable disposal points. Plastic waste can range from packaging, to everyday items such as pens and toothbrushes, to ensure every item of household plastic waste is ending up in the right place.

The Recycle Republic app advises how to dispose of each plastic in the most sustainable way. The Plastic Scanner works eye to eye with the user’s phone camera, to identify the type of plastic, and the item shape to inform the most eco-friendly disposal method in their area. Users can educate themselves about plastic and each type’s recyclability, as well as browse a range of discounts to redeem.