Emma is a multidisciplined creative who is passionate about breaking the rules within branding and advertising as she follows a personal ethos of 'to innovate you have to break rules'. She draws inspiration from rule-breakers such as Stefan Sagmeister, Led By Donkeys and Eric Kessels to innovate typography, brand design, animations, traditional campaigns, viral campaigns and strategy.

Emma has worked with several global companies including Apple, Sky, The O2 Arena and Mozilla. While working with Apple her artwork was exhibited at their HQ in London where hundreds of people viewed her artwork. Emma worked with Sky to create a brand identity for one of their channels and was offered an internship with the in-house creative agency at Sky. The O2 Arena also exhibited Emma's work on their screens around the arena where there is a high foot-fall of people.