Despoina Psara
Despoina aka "The-spee-na", a Cypriot cursed by the bureaucratic system with a misspelled name. She is a multidisciplinary creative with an inquisitive inner child, assuming that what’s wrong, can truly be right.
Standing by the philosophical approach of κέφι (kefi): a greek word that describes a frenzy, positive attitude towards life, and is physically manifested through the act of smashing plates. Kefi is also generally described as the spirit of joy and an overpowering emotion filled with passion and enthusiasm, which is a vital part of collaborative creative process. With this approach and the range of interdisciplinary design skills, Despoina's work currently aims to push for social change.
Clients include: Apple Europe, The O2 Arena, Mozilla and Wild Fizz