Apple Unsigned Stories
Live Project
Unsigned Stories. An exhibition of graphic communication created in 7 weeks by 42 students from the BA (Hons) Advertising and Brand Design course at Ravensbourne University London that launched February 2020 at Apple, One Hanover Street, London W1S 1YZ.
The students were challenged to connect with an unsigned recording artist and create a visual narrative for them. To inspire and support the students, Apple Covent Garden hosted a dedicated Today at Apple session to create, edit and prototype with creative apps and iPad Pro.
Creative agency Moving Brands chaired workshops, and professional creatives working within the music industry, such as Sunil Pawar, Rude, Dines and Steve Stacey, delivered portfolio talks. The results are a diverse body of works that evolved using iPad Pro + Apple Pencil, MacBook Pro and iPhone. Through initiating conversations with the unsigned recording artists, the students created experimental visual outcomes including films, audio recordings, animations, photography, illustrations and brand identities.